New Year, Better Protein
100% Grass-Fed Beef, Done Right
Sourced from trusted farms like Thousand Hills and Frigorífico Pando, these 100% grass-fed cuts deliver clean flavor, natural leanness, and versatility.
Why Thousand Hills Is Different
True 100% grass fed, grass finished beef is rare in the U.S., and Thousand Hills delivers it with exceptional flavor thanks to careful sourcing and regenerative practices.
Simple Seafood Favorites
A thoughtfully sourced mix of wild and responsibly farmed seafood selected for high protein clean taste and simple preparations that fit into any week.
High-Protein Weeknight Wins
From heirloom chicken to family packs made for meal prep, these reliable proteins make it easy to cook well all week.
Better Protein on Your Schedule
Subscription makes it easy to restock your favorite proteins on your timeline with flexibility to skip adjust or add anytime.
Better-For-You Burgers & Game
Naturally lean steaks, burgers and brats that deliver bold satisfying flavor while offering an easy way to change up your protein routine.
The Cleanest Way to Eat Rich: Wild-Caught Seafood
New Year’s Resolutions, meet elite wild-caught seafood. You’re going to get along just fine.
Ground Meat Doesn’t Have to Suck—Here’s How
Ground meat gets a bad rap for a reason. At the grocery store, it’s often treated as a catch-all—blends of leftover trim, ground days after harvest, sourced from animals raised for efficiency, not flavor or nutrition. The result is meat that cooks unpredictably and tastes flat.